Factual comparison · selecdoo is an independent provider
Affiliate networks compared factually: costs and terms for advertisers
This page sets the costs and terms of selecdoo, Awin and Webgains side by side. Everything comes from the providers' own public websites, as at 4 November 2026. selecdoo is one of the providers compared and has no connection with the others.
How do Awin, Webgains and selecdoo differ on costs and terms?
According to its website, Awin Access costs £99 + VAT a month plus 3.5% per transaction. Webgains describes a monthly minimum fee and an override but does not publish amounts. selecdoo Starter has a €0 monthly fee, a 30% network fee on commissions and a €500 deposit that is offset against commissions.
The table shows all seven criteria for all three providers. For Awin the values are those of the entry plan, Access, because like selecdoo Starter it is aimed at advertisers who manage their own programme. More Awin plans are covered on the Awin alternative page.
| Criterion | selecdoo Starter | Awin Access | Webgains |
|---|---|---|---|
| Monthly fee | €0 a month on Starter (about £0). Growth €859 and Scale €1,379 a month, each plus network fee, billed in EUR | £99 + VAT a month (Access). Accelerate from £199 + VAT, Advanced with custom pricing. First month of Access free. | A "monthly minimum fee that differs for all service levels"; amount not stated on the website or in the terms (as at 4 November 2026) |
| Setup fee | €0 | No joining fee; depending on the plan and integration, a one-off integration fee may apply (Awin FAQ). The Access terms also list a re-integration fee of £150 | "Modest set up fees" (FAQ) or a joining fee "if any" (terms); amount not stated on the website or in the terms (as at 4 November 2026) |
| Network or tracking fee | 30% on publisher commissions actually paid (Starter), on top of the commission | 3.5% of the transaction value on Access (2.5% on Accelerate) according to the pricing page, on top of the commission paid to partners. The Access terms also refer, depending on the application form, to a percentage of commission and bonuses | Override (a percentage of the commission paid to publishers), payable when it is higher than the monthly minimum; rate not stated on the website or in the terms (as at 4 November 2026) |
| Prepayment or deposit | €500, offset in full against commissions, billed in EUR | No prepayment or deposit stated. Under the Access terms of Awin Ltd (April 2023 version, clauses 8.7 and 8.8), fees are paid by direct debit and invoiced twice monthly (as at 4 November 2026) | Not stated on the website or in the terms (as at 4 November 2026) |
| Minimum term and cancellation | Cancellation with 4 weeks' notice to the end of a quarter | Access: 3-month minimum term, 14 days' cancellation notice | Terms for contracts starting on or after 1 August 2026: 12-month term unless the commission schedule states otherwise; from month 7, termination for convenience with at least 6 months' notice to the end of a calendar month. Earlier contracts: terms of March 2024 (6-month initial term, automatic 6-month renewals, notice of at least 3 months before the end of a period) |
| Self-service | Yes, on Starter | Access: "self-managed programme" | Not stated; the website refers to "Flexible and bespoke Account Management" |
| Base and market focus | selecdoo AG, Basel (Switzerland). Focus on DACH. The UK is only now opening to brands, and publisher reach there is still small | Awin Ltd, part of Awin Group (location not stated on the page checked) | Webgains Ltd, Bristol (UK), part of ad pepper media International N.V. |
Information as published on each provider's own website and, where retrieved, its terms, as at 4 November 2026. Prices and terms may change. All trademarks belong to their respective owners. "Not stated on the website or in the terms" means: not found on the pages and documents listed under "Sources". Awin prices are exclusive of VAT according to the provider; selecdoo figures are as stated on get.selecdoo.com/pricing.
For the other providers the figures are those of their website and, where retrieved, their terms on 4 November 2026. For selecdoo the values of the Starter plan apply. selecdoo Growth costs €859 and Scale €1,379 a month, each plus network fee, billed in EUR (see the pricing page). Awin Accelerate starts from £199 + VAT a month and Advanced has custom pricing. One comparison per provider: Awin alternative and Webgains alternative.
Which fee models do affiliate networks use?
Networks charge their fee in three ways: a fixed monthly amount, a percentage of the basket value of each transaction, or a percentage of the commission paid. Setup fees, prepayments and minimum terms can come on top. Which model costs less depends on order volume, basket size and commission.
A fixed monthly amount is due whatever the revenue. With few orders it is a larger share of the cost per order, with many orders a smaller one. According to its pricing page, Awin Access combines a monthly amount of £99 + VAT with a fee of 3.5% per transaction.
A fee on the commission rises with the commission. selecdoo charges 30% on publisher commissions actually paid. With no sale there is no commission and therefore no network fee; the €500 deposit is due in advance regardless. Webgains describes an override, which it defines as a percentage of the commission paid to publishers, payable when it exceeds the monthly minimum.
A prepayment is usually there to pay publisher commissions before invoices are issued. On selecdoo Starter it is €500, offset in full against commissions. The website and terms checked for Awin and Webgains do not state a prepayment.
What does a sale with a basket of 100 cost on Awin Access and on selecdoo?
Awin Access charges 3.5% of the transaction value according to its pricing page, so 3.50 on a basket of 100 (Awin quotes in GBP), plus £99 + VAT a month. selecdoo charges 30% of the commission (selecdoo bills in EUR): 1.80 at 6% commission, 3.00 at 10%, 6.00 at 20%, per 100 of net basket. The deposit is offset against commissions.
| Commission | Publisher receives | Awin Access: tracking fee (3.5%) | selecdoo: network fee (30% of commission) |
|---|---|---|---|
| 6% | 6.00 | 3.50 | 1.80 |
| 10% | 10.00 | 3.50 | 3.00 |
| 20% | 20.00 | 3.50 | 6.00 |
Worked example from the percentages above, excluding VAT and any cost not shown on the source pages. Both providers are shown on the same basket value of 100 in one currency. Awin quotes in GBP; selecdoo bills in EUR, so the GBP amount of selecdoo's fee moves with the exchange rate. Awin states its fee on the "transaction value" and does not say whether this is net or gross; the same value of 100 is used for both providers. The example follows Awin's pricing page; a different basis under the application form would change the result. Awin Access adds £99 + VAT a month (first month free); selecdoo Starter adds no monthly fee. The selecdoo €500 deposit is offset. Webgains does not publish percentages and is therefore not included. Awin prices are exclusive of VAT according to the provider; selecdoo figures are as stated on get.selecdoo.com/pricing.
The example shows that no model is lower in every case. Up to a commission of about 11.7%, selecdoo's network fee is below 3.50 per 100 of basket; above that it is higher. The monthly fee of Awin Access is spread over the month's orders. Work it out with your own figures, ideally with the commission calculator.
Which criteria matter in which situation?
If you expect few orders, look at the monthly fee and prepayment. If you pay high commissions, look at what the fee is calculated on. If you want to stay flexible, look at minimum term and notice. If you want to run the programme yourself, look at self-service. Every criterion is in the table above for every provider.
A young shop with a few orders a month carries a fixed monthly fee differently from a shop with hundreds. The monthly fee and prepayment rows matter there. On selecdoo Starter the monthly fee is €0, but the €500 deposit is due in advance.
If you offer high commissions, for example to win creators, check whether the fee is calculated on the basket or on the commission. The worked example above shows both. If short notice matters to you, compare the term rows: Awin Access states a 3-month minimum term with 14 days' notice, selecdoo states 4 weeks to the end of a quarter, and Webgains' terms for contracts from 1 August 2026 state a 12-month term (March 2024 terms: 6 months).
Publisher reach and account support are not in the table. Public pages give nothing that can be compared in the same way. Ask each provider directly, selecdoo included.
Which criteria does this page compare?
Only seven criteria are compared, chosen because they matter to advertisers when picking a network and can be checked on public websites: monthly fee, setup fee, fee model, prepayment, minimum term, self-service, and base and market focus. The same criteria apply to every provider. There is no ranking and no scoring.
The rule is simple: only information an advertiser can read on public pages before signing up is used. That covers the monthly fee, a possible setup fee, what the network's fee is calculated on, any prepayment, the contract term, whether you set up the programme yourself and where the provider is based.
Reach, publisher quality, support and technology are not compared. There is no information on public pages that can be checked in the same way for every provider, and selecdoo does not quote reach figures of its own on this page. If those points matter to you, ask each provider directly.
"Not stated on the website or in the terms" in a table only means the value could not be found on the pages and documents listed below. It does not mean the value does not exist. Nothing is estimated, and figures from forums, review sites or older price lists are not used.
Where does selecdoo have limits?
There are three points to know: Starter requires a €500 deposit, which is offset against commissions. The 30% network fee grows with the commission you offer. Cancellation is only possible to the end of a quarter. In the UK, selecdoo is only now opening to brands, and its publisher reach there is still small.
The €500 deposit on Starter is not a fee, because it is offset in full against your commissions. You still have to pay it in advance. If you want to start with no prepayment at all, selecdoo Starter does not offer that.
On Starter, the network fee is 30% of the commission you pay to publishers, so it rises with the commission. On a net basket of 100 with 6% commission it is 1.80, with 20% commission it is 6. A fee charged on the basket value behaves differently from a fee charged on the commission when commissions are high.
You can cancel with 4 weeks' notice to the end of a quarter, which means a commitment until the end of the current quarter. selecdoo also focuses on DACH. The UK market is only now opening to brands, and publisher reach there is still small. Prices are in euros and billed in EUR.
How do you get started on selecdoo Starter?
You sign up for Starter, pay the €500 deposit, set your commission and add tracking with a pixel or the Shopify app. The monthly fee is €0 and there is no setup fee. The deposit is offset in full against your commissions. Prices are in euros, billed in EUR.
The guide to starting an affiliate programme walks through every step. Prices for all plans are on the pricing page and the technology is explained in cookieless affiliate tracking. For a general overview of building your own, buying software or using a network, see the affiliate programme comparison. If you have questions first, you can book a discovery call.
Sources and date of the information
All information about other providers comes from each provider's own website and was retrieved on 4 November 2026. Prices and terms may change, so check them with the provider before you decide. selecdoo is an independent provider and has no connection with the companies named. Brand names are used for identification only and belong to their owners.
Awin (prices, term, self-service): awin.com/gb/advertisers/awin-access; setup fees: awin.com/gb/faqs; payment terms: Awin Ltd Access agreement, April 2023. Retrieved on 4 November 2026.
Webgains: webgains.com/advertisers (fee model), webgains.com/public/en (address) and the General Terms of Service for Advertisers, March 2024 (term, joining fee) and the General Terms of Service for Advertisers, valid for contracts from 1 August 2026. Retrieved on 4 November 2026.
Frequently asked questions about the comparison
Start with selecdoo Starter
€0 monthly fee, no setup fee, a €500 deposit offset against commissions. Check the terms and decide for yourself.