Factual comparison · selecdoo is an independent provider
Awin alternative: selecdoo compared factually
Looking for an Awin alternative and want to know what Awin Access costs according to its own website, and how selecdoo compares? This page uses only publicly documented information with sources, as at 4 November 2026. selecdoo is an independent provider with no connection to Awin.
What does Awin Access cost compared with selecdoo Starter?
According to Awin's UK website, Access costs £99 + VAT a month plus a 3.5% tracking fee per transaction, with a 3-month minimum term. selecdoo Starter has a €0 monthly fee and charges a 30% network fee on commissions paid. There is also a €500 deposit, which is offset against commissions.
According to its advertiser page, Awin offers three plans: Access, Accelerate and Advanced. Access is the entry plan for a self-managed programme and so the closest comparison to selecdoo Starter. The table below uses the same seven criteria for both providers.
| Criterion | selecdoo Starter | Awin Access |
|---|---|---|
| Monthly fee | €0 a month on Starter (about £0). Growth €859 and Scale €1,379 a month, each plus network fee, billed in EUR | £99 + VAT a month (Access). Accelerate from £199 + VAT, Advanced with custom pricing. First month of Access free. |
| Setup fee | €0 | No joining fee; depending on the plan and integration, a one-off integration fee may apply (Awin FAQ). The Access terms also list a re-integration fee of £150 |
| Network or tracking fee | 30% on publisher commissions actually paid (Starter), on top of the commission | 3.5% of the transaction value on Access (2.5% on Accelerate) according to the pricing page, on top of the commission paid to partners. The Access terms also refer, depending on the application form, to a percentage of commission and bonuses |
| Prepayment or deposit | €500, offset in full against commissions, billed in EUR | No prepayment or deposit stated. Under the Access terms of Awin Ltd (April 2023 version, clauses 8.7 and 8.8), fees are paid by direct debit and invoiced twice monthly (as at 4 November 2026) |
| Minimum term and cancellation | Cancellation with 4 weeks' notice to the end of a quarter | Access: 3-month minimum term, 14 days' cancellation notice |
| Self-service | Yes, on Starter | Access: "self-managed programme" |
| Base and market focus | selecdoo AG, Basel (Switzerland). Focus on DACH. The UK is only now opening to brands, and publisher reach there is still small | Awin Ltd, part of Awin Group (location not stated on the page checked) |
Information as published on each provider's own website and, where retrieved, its terms, as at 4 November 2026. Prices and terms may change. All trademarks belong to their respective owners. "Not stated on the website or in the terms" means: not found on the pages and documents listed under "Sources". Awin prices are exclusive of VAT according to the provider; selecdoo figures are as stated on get.selecdoo.com/pricing.
For Accelerate, Awin lists a monthly price from £199 + VAT and a 2.5% tracking fee per transaction. Advanced has custom pricing. In Awin's comparison table the 3-month minimum term is listed for Access only; for Accelerate and Advanced the table says "Not included". For comparison, selecdoo Growth costs €859 and Scale €1,379 a month, each plus network fee, billed in EUR (see the pricing page). The table above compares only the entry plan of each provider.
How do the fee models of Awin Access and selecdoo differ?
Awin calculates its tracking fee as a percentage of the transaction, selecdoo calculates its network fee as a percentage of the commission. Up to a commission of about 11.7%, selecdoo's network fee is below 3.5% of the basket; above that it is higher. On Awin Access the monthly fee comes on top.
Awin gives an example on its own page: on a £100 sale with 6% commission the partner gets £6 and Awin gets £3.50. That example is the starting point for the calculation here. In the same case selecdoo charges 30% of 6, which is 1.80.
| Commission | Publisher receives | Awin Access: 3.5% of the transaction value | selecdoo: 30% of commission |
|---|---|---|---|
| 6% | 6.00 | 3.50 | 1.80 |
| 10% | 10.00 | 3.50 | 3.00 |
| 15% | 15.00 | 3.50 | 4.50 |
| 20% | 20.00 | 3.50 | 6.00 |
Worked example excluding VAT and any cost not shown on the source pages. Both providers are shown on the same basket value of 100 in one currency. Awin quotes in GBP; selecdoo bills in EUR, so the GBP amount of selecdoo's fee moves with the exchange rate. Awin states its fee on the "transaction value" and does not say whether this is net or gross; its Access agreement names commissions and bonuses or sales revenue as the basis, depending on the application form. The same value of 100 is used for both providers. The example follows Awin's pricing page; a different basis under the application form would change the result. Awin Access adds £99 + VAT a month (first month free); selecdoo Starter adds no monthly fee. The selecdoo €500 deposit is offset against commissions. Awin prices are exclusive of VAT according to the provider; selecdoo figures are as stated on get.selecdoo.com/pricing.
The monthly fee of Awin Access is a fixed amount. For a transaction value of 100 per order: up to a commission of about 11.7%, selecdoo's network fee is lower per order than Awin's tracking fee (at 6%: 1.70 lower, at 10%: 0.50 lower), and Awin Access adds the monthly fee on top. At 15% commission selecdoo's fee is 1.00 higher; from about 100 orders a month (99 divided by 1.00) the total of the fees on Awin Access is lower. At 20% it is 2.50 higher; from about 40 orders a month (99 divided by 2.50) Awin Access is lower in total. This is calculated in one currency, as a share of the basket. Not included: the free first month on Awin Access, the selecdoo deposit and other plans.
The result depends on three things: commission, basket and order volume. Work it out with your own figures, for example with the commission calculator.
From how many orders a month is Awin Access cheaper in total?
It depends on the commission. Up to about 11.7% commission, selecdoo's network fee is lower per order, so Awin Access never becomes cheaper. At 15% commission the break-even is about 100 orders a month, at 20% about 40. The table shows the calculation.
| Commission | Difference per order (selecdoo minus Awin Access) | Calculation | Monthly orders from which Awin Access is lower in total |
|---|---|---|---|
| 6% | 1.80 minus 3.50 = 1.70 lower at selecdoo | No break-even, selecdoo lower per order | Never |
| 10% | 3.00 minus 3.50 = 0.50 lower at selecdoo | No break-even, selecdoo lower per order | Never |
| 15% | 4.50 minus 3.50 = 1.00 higher at selecdoo | 99 ÷ 1.00 | From about 100 orders |
| 20% | 6.00 minus 3.50 = 2.50 higher at selecdoo | 99 ÷ 2.50 | From about 40 orders |
Calculated excluding VAT, excluding any cost not shown on the source pages, the free first month on Awin Access and the selecdoo €500 deposit. Basis: the £99 + VAT monthly fee of Awin Access. The calculation is done in one currency, as a share of a basket of 100; Awin quotes in GBP and selecdoo bills in EUR. Awin prices are exclusive of VAT according to the provider; selecdoo figures are as stated on get.selecdoo.com/pricing.
Who could use selecdoo as an alternative to Awin Access?
selecdoo Starter may suit you if you do not want to pay a monthly fee, set your own commission and can start with a €500 deposit. If 14 days' notice after a 3-month minimum term matters more to you, check Awin's information directly. selecdoo is only now opening to UK brands, and its UK publisher reach is still small.
The first point is the monthly fee. On selecdoo Starter there is none for as long as you stay on Starter. Commissions and the network fee only arise when publishers sell. The €500 deposit is due in advance and offset against commissions.
The second point is the term. Awin states a 3-month minimum term and 14 days' notice for Access. selecdoo states 4 weeks' notice to the end of a quarter. Which rule suits your planning depends on how sure you are about the duration.
The third point is focus. selecdoo is based in Basel and aims at D2C shops in DACH, and it is now opening to UK brands. Its UK publisher reach is still small. Awin's UK page names Awin Ltd as part of Awin Group. This page does not quote reach figures for either provider, because there is no publicly checkable information that compares them in the same way.
Which criteria does this page compare?
Only seven criteria are compared, chosen because they matter to advertisers when picking a network and can be checked on public websites: monthly fee, setup fee, fee model, prepayment, minimum term, self-service, and base and market focus. The same criteria apply to every provider. There is no ranking and no scoring.
The rule is simple: only information an advertiser can read on public pages before signing up is used. That covers the monthly fee, a possible setup fee, what the network's fee is calculated on, any prepayment, the contract term, whether you set up the programme yourself and where the provider is based.
Reach, publisher quality, support and technology are not compared. There is no information on public pages that can be checked in the same way for every provider, and selecdoo does not quote reach figures of its own on this page. If those points matter to you, ask each provider directly.
"Not stated on the website or in the terms" in a table only means the value could not be found on the pages and documents listed below. It does not mean the value does not exist. Nothing is estimated, and figures from forums, review sites or older price lists are not used.
Where does selecdoo have limits?
There are three points to know: Starter requires a €500 deposit, which is offset against commissions. The 30% network fee grows with the commission you offer. Cancellation is only possible to the end of a quarter. In the UK, selecdoo is only now opening to brands, and its publisher reach there is still small.
The €500 deposit on Starter is not a fee, because it is offset in full against your commissions. You still have to pay it in advance. If you want to start with no prepayment at all, selecdoo Starter does not offer that.
On Starter, the network fee is 30% of the commission you pay to publishers, so it rises with the commission. On a net basket of 100 with 6% commission it is 1.80, with 20% commission it is 6. A fee charged on the basket value behaves differently from a fee charged on the commission when commissions are high.
You can cancel with 4 weeks' notice to the end of a quarter, which means a commitment until the end of the current quarter. selecdoo also focuses on DACH. The UK market is only now opening to brands, and publisher reach there is still small. Prices are in euros and billed in EUR.
How do you get started on selecdoo Starter?
You sign up for Starter, pay the €500 deposit, set your commission and add tracking with a pixel or the Shopify app. The monthly fee is €0 and there is no setup fee. The deposit is offset in full against your commissions. Prices are in euros, billed in EUR.
The guide to starting an affiliate programme walks through every step. Prices for all plans are on the pricing page and the technology is explained in cookieless affiliate tracking. For a general overview of building your own, buying software or using a network, see the affiliate programme comparison. If you have questions first, you can book a discovery call.
Sources and date of the information
All information about other providers comes from each provider's own website and was retrieved on 4 November 2026. Prices and terms may change, so check them with the provider before you decide. selecdoo is an independent provider and has no connection with the companies named. Brand names are used for identification only and belong to their owners.
Awin: awin.com/gb/advertisers/awin-access (prices, tracking fee, minimum term, notice period, self-service, example calculation). Retrieved on 4 November 2026.
Frequently asked questions about the Awin alternative
Check selecdoo Starter for yourself
€0 monthly fee, no setup fee, a €500 deposit offset against commissions. Start with no monthly fee or book a discovery call.