Case studies · Figures from the selecdoo network
Case studies: what D2C shops achieve with selecdoo
Ten D2C shops running an affiliate programme through selecdoo, with the figures from their case page: average revenue uplift and number of active publishers. Plus an honest note on what the numbers do and do not tell you.
What results do shops get with selecdoo?
Ten shops in the selecdoo network report an average revenue uplift between 10% and 113%, with a median of 17%. Active publishers range from 5 to 179. These are network figures, not a guarantee for your shop.
The table lists all ten shops that selecdoo shows with figures on its public cases page, sorted by uplift. “Avg. revenue uplift” is the average percentage by which the shop’s revenue grew through the affiliate programme. “Active publishers” are partners who actually put reach behind the shop.
| Shop | Avg. revenue uplift | Active publishers |
|---|---|---|
| Nigela | 113% | 82 |
| Thats Me Organic | 35% | 179 |
| Heldengrün | 25% | 137 |
| Favly Petfood | 20% | 68 |
| Tallow | 18% | 17 |
| Styleholz | 16% | 31 |
| Soccess | 15% | 18 |
| Serotalin | 11% | 5 |
| Doktor Health | 10% | 47 |
| Mellow NOIR | 10% | 38 |
Source: selecdoo.com/cases, retrieved 6 November 2026. Figures come from selecdoo’s own network reporting and have not been independently verified. All shops are German-speaking brands. Results vary by industry, margin, commission and time in the programme.
Two things stand out. First, results vary widely: one shop sits at 113%, most between 10% and 25%. The median of 17% describes a typical result better than the peak. Second, uplift does not depend on publisher count alone. The shop with the most active publishers (179) reports 35%, while the shop with the highest uplift (113%) has 82. Fitting offers, fair commissions and ongoing support matter more than headcount.
What do the shops say themselves?
Several founders describe affiliate marketing through selecdoo as a predictable channel alongside paid advertising. Heldengrün cites around 25% of shop revenue, Favly Petfood over 20% of total revenue. The quotes come from the cases page.
Favly Petfood
Felix, CEO and founder of Favly Petfood (translated from German): “We started affiliate marketing through Selecdoo very early and found an extremely strong, professional partner. We are currently scaling with over 20% of our total revenue via Selecdoo.”
Heldengrün
Heldengrün (translated from German): “We always thought affiliate marketing would bring nothing. After more than a year we were proven wrong. It now makes up about 25% of shop revenue, fully automated.”
Nigela
Nigela (translated from German): “Within six months we achieved a revenue uplift of up to 300% thanks to affiliate marketing.” The table shows the average of 113% for Nigela, because “up to” names the peak, not the average.
Soccess
Soccess (translated from German): “The focus is on scalable reach, sustainable traffic and predictable results, without the volatility of classic paid channels.”
How reliable are these figures?
The figures are real network reporting, but they are selecdoo’s own and not independently verified. They show what happened in individual shops and promise nothing for yours. Your margin, commission and offer decide the outcome.
All figures come from the selecdoo network and are not audited by third parties. The shops started at different times, with different commissions and in different industries. A blanket claim such as “shops grow by X per cent with selecdoo” would therefore be dishonest.
Do the sums for yourself before you decide: what can a sale cost you at most, and how much commission does your margin carry? The commission calculator works it out with your own figures, and the affiliate network comparison shows what an affiliate programme costs with different providers. Honest note on the UK: selecdoo is only now opening to UK brands, so all case shops are German-speaking brands and we quote no UK results.
What does it cost to get started?
On Starter you pay a €0 monthly fee (about £0), a €500 deposit billed in EUR and offset against commissions, and a 30% network fee on actual publisher commissions. Growth costs €859 a month plus the network fee.
Full details on packages and fees are on the pricing page. How a start on Starter works is explained on the Starter page.
Frequently asked questions about the results
Find out what is possible for your shop
Start with no monthly fee on Starter: €0 a month (about £0), with a €500 deposit billed in EUR and offset against commissions. Or talk in a discovery call about what is realistic for your shop.