Selecdoo Spotlight Engine · Pay per sale
More visibility where people buy.
Paid per sale.
Premium placements on our partner network's price comparison and shopping platforms — on homepages, in search results, on product pages and in comparison listings. You pay the normal commission on real sales. Nothing else.
First things first
The promise in three sentences
Premium visibility on our network's comparison platforms — the partner provides the reach and the budget.
You only pay the normal commission on confirmed sales. No placement fee, no media cost.
Your only step: connect the product feed once. Selecdoo handles the rest.
Four placements
From first impression to purchase decision
The four placement types work at different points of the purchase decision. They run together through one integration and one billing.
The percentages quoted are partner network benchmarks — model values, not a guaranteed result. Your numbers depend on assortment, price position and competition.
Homepage display
Maximum visibility from the first impression.
Premium banners on the homepages of our network's comparison platforms — the space every visitor sees first.
Search results display
Capture purchase intent before the comparison starts.
Top placement in the comparison platforms' search results, discreetly marked as advertising. People searching here intend to buy.
Product listing display
Your best offer right next to the competition.
Dedicated banners on product and comparison pages — exactly where your offer competes against other retailers.
Product highlighting
The "recommended" badge in the comparison list.
Your offer is highlighted in the list — with a call to action that carries a concrete purchase incentive.
The balance
What you gain. What you don't take on.
What you gain
- Visibility on inventory you could otherwise only buy with media budget.
- Reach among users with concrete purchase intent.
- The customer lands in YOUR shop, the customer data stays with you.
- No cash flow commitment, no media risk.
What you don't take on
Upfront: €0
- No placement fee
- No media budget
- No upfront cost and no setup fee
- No management of the placements
- No changes to your existing setup
Example calculation
What do you keep? Let's run the numbers.
Example: 11% commission on the net basket value, plus a 30% network fee on that commission. The maths: 11% × 1.3 = 14.3%. Your total cost is therefore 14.3% of the net basket value — and only once a sale actually happens. You pay nothing for the placements themselves.
The 30% network fee applies to the commission — not on top of revenue. So: 11% × 1.3 = 14.3% of the net basket value.
Per order
Commission is always calculated on the net basket value — after deducting shipping and tax. Never on the gross amount the customer pays. All values below are net.
- Commission (11%)
- €4.40
- Network fee (30%)
- €1.32
- Your cost
- €5.72
- You keep
- €34.28
- Commission (11%)
- €8.80
- Network fee (30%)
- €2.64
- Your cost
- €11.44
- You keep
- €68.56
- Commission (11%)
- €16.50
- Network fee (30%)
- €4.95
- Your cost
- €21.45
- You keep
- €128.55
Your effective cost ratio stays constant at 14.3% of the net basket — regardless of how many impressions and clicks the placements needed. Revenue-to-cost ratio: 6.99x. Worst case: 0 sales = 0 cost.
Result from practice
Not a model — measured
A fashion multibrand retailer in the UK market used the placements over twelve months.
Anonymised individual case from the partner network. Not a guaranteed result — your numbers depend on assortment, price position and competition in your category.
Process
How it works
One step on your side: connect the product feed. Everything else is handled by Selecdoo and the partner network.
Setup time
- Day 0–1
Connect the product feed. Selecdoo handles the technical setup and the additional tracking pixel.
- Day 1–3
The placements go live — homepage, search results, product pages and highlighting.
Timeline to results
- Day 7–10
First confirmed sales from the placements.
- Week 4
Placements are dialled in, volume stabilises.
- Week 6–8
Full optimisation: the strongest placements get more weight, weak ones are dialled down.
Transparency — this is what runs
Your assortment is placed prominently on our partner network’s price comparison and shopping platforms — on homepages, in search results, on product pages and as a highlight in comparison listings. Commercial placements are labelled on the platforms. For this, an additional tracking pixel is placed in your shop. The inventory is provided by the partner. You pay commission on confirmed sales only. Post-view is never used — Selecdoo rules it out on the technical level.
In addition — not instead
The three questions that always come up
"Are these just my existing customers in the end?"
No. Visitors to comparison platforms are looking for a product, not for your shop. Many of them do not know your brand beforehand — they decide based on price, availability and presentation.
That is exactly what the four placements address: the homepage puts you in view in the first place, search results and product pages get you onto the shortlist, and the "recommended" badge decides the listing.
Someone comparing has not decided yet. That is exactly where you want to be.
"Will this drive up my costs?"
No. The inventory is not bought by you — the budget sits with the partner. You pay nothing for impressions, clicks or placements.
Billing happens only on a confirmed sale, at your existing commission rate. Your cost ratio stays at 14.3% of the net basket — no matter how much visibility it took.
Visibility costs the partner. It only costs you once a sale happens.
"Do you count sales where someone merely saw a banner?"
No. With display placements in particular this is the decisive question — and the answer is unambiguous: post-view is never used. Selecdoo rules it out on the technical level.
Commission only arises from a real click on a placement plus a confirmed sale in your shop. An impression alone never triggers billing.
No post-view. Excluded by design.
You can start this small
You don't have to restructure anything or hand anything over. A four-week test is enough.
- 1Connect the product feed. Selecdoo handles setup and the tracking pixel.
- 2Let the placements run — on partner budget, at no cost to you.
- 3Compare the numbers: total revenue, orders, cost. Keep or end it.
FAQ
Ready for premium visibility – paid per sale?
Connect the product feed once – the placements go live within 1–3 days. Your existing commission rate stays unchanged.
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