Affiliate knowledge for D2C brands
This is where the selecdoo editorial team collects knowledge for D2C brands that want to grow through affiliate marketing. You will find answers on costs and commission, on working with publishers and voucher sites, on tracking and data protection, on individual shop platforms and on how AI search is changing the business. Every article is written to be practical and points to the page that goes deeper on the topic. If you are just getting started, begin with one of the four foundation pages below and then read the articles on your topic.
Foundations
- Start an affiliate programmeHow to set up your programme calmly, from the commission to your first publisher.
- Shopify affiliate programmeWhat you need for a programme on Shopify and how the app and the network work together.
- Cookieless affiliate trackingHow sales are attributed cleanly, even when browsers no longer allow third-party cookies.
- Recruit affiliatesHow to find the right publishers, approach them and keep them excited about your programme.
Costs & commission
What Commission Should You Offer Affiliates? Worked Examples by Margin
Work back from margin: worked examples, ranges from published sources and the effect of the network fee.
Read moreHow Much Does an Affiliate Programme Cost? Set-up, Platform Fees and Network Fees Compared
Four cost items, a worked example with 50,000 euros of sales and dated sources.
Read moreE-Commerce in 2026: Why Affiliate Marketing Is Becoming a More Important Growth Channel
How performance-based affiliate marketing helps online retailers reduce acquisition risk, diversify customer acquisition and scale profitable sales without proportionally increasing their own advertising budgets.
Read morePublishers & vouchers
Tracking & law
Seasonal
AI & the future
Will Brands Become Redundant? How AI Turns D2C Brands into Manufacturers
AI makes shoppers more price-conscious, and ChatGPT advertising is risky on small margins. What helps D2C shops now.
Read moreWho Recommends You When AI Answers? Publishers and Voucher Codes
Why publishers are becoming a key information source for AI, and why exclusive, permanent voucher codes matter more for D2C shops.
Read moreMore articles
Offers in detail
When Does Which Combination Make Sense? The Honest Comparison for D2C Brands
Deal Check, Deal Creation, Marketforce by RevenueWorksAI — three tools, one wrong move and you're paying double for nothing. Here's which combination actually makes sense.
Read moreYour Deal Is Live — But No Publisher Has Seen It. Here's How to Change That in 60 Seconds
A push notification to all active publishers — €69, instant visibility.
Read moreYour Competitor Undercut Your Bestseller's Price Yesterday. You Haven't Noticed Yet This Morning
Automatic competitor monitoring with price alerts — from €89/month.
Read moreYour Competition Has 50 Active Publishers. You Have 3. Here's How to Reverse That in 30 Days
Find unlimited new affiliates from your competitors — from €89/month.
Read moreNo Content Team? No Problem. Get Deals That Publishers Want to Share Immediately
Professional deal creation including distribution — €189 per deal.
Read moreYour Flash Sale Starts in 2 Hours. Your Publishers Know Nothing About It. Here's How to Reach Them Instantly
Instant reach via the selecdoo Telegram channel — €119.
Read more9 Out of 10 Affiliate Deals Don't Perform. Not Because the Product Is Bad. Because the Deal Is Poorly Structured
Editorial review of your deal on three levels — just €59.
Read moreOne Newsletter. Only Your Shop. Zero Competition. How to Win Every Publisher's Full Attention
Exclusive solo newsletter to all publishers — maximum attention for €1,290.
Read moreYour Publishers Don't Know Your Latest Offer. A Newsletter Changes That — Guaranteed
Guaranteed placement in the selecdoo publisher newsletter — including deal creation.
Read moreYour Best Deal Got 2 Clicks. Here's How to Turn That Into 200
7 days homepage placement for your deal — €119.
Read morePublishers Scroll Past Your Shop — 7 Days on the Homepage Changes That
7 days homepage placement in the publisher app for just €119.
Read moreWant to Scale but Your Affiliate Program Eats Your Time? How to Delegate 85% of the Work — While Keeping Control
Done for You: Your affiliate program on autopilot — with full transparency.
Read moreYour Affiliate Program Stuck at 3 Partners? How to Build a Program That Actively Attracts Publishers
From 3 to 30 active publishers: professional tracking, cancellation protection, and active matching from €859.
Read moreStart Affiliate Marketing Risk-Free: Why Most D2C Shops Fail — And How to Do It Better
The smart entry into affiliate marketing: zero fixed costs, full control.
Read more