Selecdoo Second Search Engine · Pay per sale
Extra sales via Bing.
You only pay when you sell.
Product ads and search ads in the Microsoft network — on the budget of specialised publishers, at their risk. You pay the normal commission on real sales. Nothing else.
First things first
The promise in three sentences
Additional reach via Microsoft/Bing shopping and search — the publishers cover the budget and the risk.
You only pay the normal commission on confirmed sales.
Your only step: grant product feed and shop access once. Selecdoo connects the rest.
Two formats, one setup
Shopping and search — from the same partner
The partner runs both ad formats in the Microsoft network: product ads based on your product feed and classic text ads in search. You approve once — both run through the same integration and the same billing.
Microsoft Product Ads (shopping)
Your products appear with image, price and shop name in the shopping results of the Microsoft network. The basis is your product feed — the partner maintains and optimises it.
- Purchase intent right at the search result
- Price and product image visible before the click
- Feed maintenance handled by the partner
Text ads in search
Classic search ads in the Microsoft network — including on your brand name, so searches for your brand don't end up with marketplaces or competitors. This requires a one-off brand approval.
- Covers search queries without a matching product image
- Brand searches land in your shop
- One-off brand approval required
The underrated channel
Why Bing is a lever of its own
Most shops don't work the Microsoft network at all — or only as a forgotten copy of their Google campaigns. That is exactly where the advantage comes from.
A different audience than Google
The Microsoft search network reaches users your Google campaigns don't reach, or only reach at a higher price — often an older audience with more purchasing power.
Less competition, cheaper clicks
Because hardly anyone works the channel seriously, competition is lower and clicks are cheaper. For you that matters only indirectly — you pay per sale anyway.
Purely additional
The channel runs entirely alongside your existing Google campaigns and replaces nothing. The click budget in the Microsoft network is carried by the partner.
Reach, click prices and audience structure are industry benchmarks, not a guaranteed result. How strongly the channel performs for you depends on assortment, margin and search demand — which is why it starts with a test, not a forecast.
The balance
What you gain. What you don't take on.
What you gain
- Revenue from a channel most shops do not run themselves.
- The customer lands in YOUR shop.
- The customer data stays with you.
- No cash flow commitment.
What you don't take on
Upfront: €0
- No click budget
- No upfront cost
- No campaign management
- No changes to your existing setup
- No special commission and no setup fee
Process
How it works
Two steps on your side. Integration, feed and tracking pixel are handled by Selecdoo and the partner.
- Step 1
Grant product feed and shop access
One time only. Nothing else to prepare — no ad account, no budget, no campaign structure.
- Step 2
Done – your commission rate stays
Your existing commission rate applies — no additional one is needed. The partner handles the integration, the feed and the additional tracking pixel, and starts running the ads.
One special case: brand approval
For the text ads in search you confirm once that the partner may use your brand name as a search term and link directly to your shop. You granted this in principle during the selecdoo setup — for this channel the partner needs it explicitly. Without brand approval, only the product ads run.
Example calculation
What do you keep? Let's run the numbers.
Example: 11% commission on the net basket value, plus a 30% network fee on that commission. The maths: 11% × 1.3 = 14.3%. Your total cost is therefore 14.3% of the net basket value — and only once a sale actually happens.
The 30% network fee applies to the commission — not on top of revenue. So: 11% × 1.3 = 14.3% of the net basket value.
Per order
Commission is always calculated on the net basket value — after deducting shipping and tax. Never on the gross amount the customer pays. All values below are net.
- Commission (11%)
- €4.40
- Network fee (30%)
- €1.32
- Your cost
- €5.72
- You keep
- €34.28
- Commission (11%)
- €8.80
- Network fee (30%)
- €2.64
- Your cost
- €11.44
- You keep
- €68.56
- Commission (11%)
- €16.50
- Network fee (30%)
- €4.95
- Your cost
- €21.45
- You keep
- €128.55
Your effective cost ratio stays constant at 14.3% of the net basket — regardless of how many clicks in the Microsoft network it took. Revenue-to-cost ratio: 6.99x. Worst case: 0 sales = 0 cost.
Result from practice
Not a model — measured
A European electronics retailer scaled through commission-based shopping channels in Austria and Switzerland.
Anonymised individual case from the selecdoo network. Not a guaranteed result — your numbers depend on assortment, margin and search demand.
Transparency — this is what runs
Specialised publishers from our partner network run ads for you in the Microsoft search network — product ads based on your product feed and text ads in search, including your brand name as a search term. For this, an additional tracking pixel is placed in your shop. All advertising costs are borne by the partner. You pay commission on confirmed sales only. Post-view is never used — Selecdoo rules it out on the technical level.
In addition — not instead
"And what if you already run search ads?"
Perfect. This channel replaces nothing — it comes on top as an additional, purely commission-based sales route.
"Will I end up paying for sales I would have got anyway?"
Nobody can honestly claim that for every single sale — which is exactly why you should measure it. What matters is not how many sales the partner books. What matters is whether your shop generates more profitable revenue overall.
Compare before and after launch: total revenue, orders, cost and — if available — new customers. If the channel adds no economic value, there is no reason to keep it running.
Don't take our word for it. Measure it.
"You also bid on my brand name — won't that drive up my click prices?"
Honest answer: in search, a partner ad can appear next to your own. So we won't claim there is zero interaction. Two points matter:
- The click budget is paid by the partner — not by you. You only pay once a sale is confirmed.
- Your branded searches are being worked anyway: by marketplaces, comparison sites and competitors. In that case it is better that the click ends up in your shop.
And if the numbers don't convince you: brand approval can be withdrawn at any time.
"Do you count sales where someone merely saw an ad?"
No. Post-view is never used — Selecdoo rules it out on the technical level. Commission only arises from a real click on an ad plus a confirmed sale in your shop.
No post-view. Excluded by design.
"Will this make my Google Ads agency look worse?"
No. Nobody takes over your Google Ads account and nobody touches your campaigns. This is a different search network with the partner's own budget.
Your agency keeps optimising exactly as before. In the end the overall result is what counts: does your shop earn more with all channels running together than before?
Different network, different budget, different maths.
You can start this small
You don't have to restructure anything or hand anything over. A four-week test is enough.
- 1Grant product feed access and — for the search ads — confirm brand approval.
- 2Let it run for four weeks. The partner carries the click budget, you incur no cost.
- 3Compare the numbers: total revenue, orders, cost. Keep, scale or switch off.
No contract, no upfront cost, your existing commission rate. No minimum term — you can switch off at any time without touching the rest of your programme.
FAQ
Ready for extra sales via Bing – paid per sale?
Grant product feed access once – Selecdoo and the partner take care of the rest. Your existing commission rate stays unchanged.
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