Selecdoo Discovery Engine · Lookalike targeting
New buyers from feed and native.
Fixed ROAS. No ad spend.
One exclusive partner uses lookalike targeting to reach people who resemble your buyers — in feed and native, on their media budget. No search, no overlap with your existing channels. You pay the commission your shop already offers.
First things first
The promise in three sentences
Lookalike targeting in native and social: the partner reaches people who resemble your existing buyers.
Billed at your programme's normal commission — only per confirmed sale. A Selecdoo pixel runs in your shop for this.
A separate, non-public commission group: your public programme stays untouched.
Traffic sources
Where your shop becomes visible
Native and social — above all Facebook, Reddit, Quora, in-feed placements and banners. This is exactly where the partner's strongest results sit. They put up the media budget, not you.
Social feed
Social feed placements, e.g. Facebook and Reddit — where this partner delivers its strongest results.
Native / in-feed
Native ads in editorial environments, e.g. on Quora. Demand is created, not captured.
Display / banner
Banner inventory on vetted sites — complementing feed and native, on partner budget.
No search traffic. This channel creates demand in the feed instead of intercepting existing demand in search. That removes the classic point of conflict: no bidding on your brand name, no interaction with your search campaigns.
How it works
Lookalike targeting — fed by your pixel
The partner does not shoot in the dark. It uses your shop's buyers as a template and lets the ad platform find people who resemble them. For that to work, a pixel has to run in your shop.
Pixel from Selecdoo
Selecdoo provides the pixel. It reports confirmed purchases back — and only through your consent management.
Installation: you or us
Selecdoo handles the installation in your shop, or your team places the pixel itself. Both are equivalent.
Lookalike audiences
From the buyer signals the partner builds audiences that resemble your best customers — in feed and native.
What the ads look like
Two examples of ads in feed and native environments. The brands shown are not Selecdoo clients; the examples only illustrate the format.
Payout model
Your normal commission — no special rate
The partner does not work on a fixed amount but at the commission your shop already offers in its programme. The same terms and the same billing apply as for any other publisher.
Commission as in your programme
- Costs only arise on confirmed sales.
- The rate matches your normal programme commission.
- No renegotiation when your assortment or prices change.
Separate, non-public commission group
- The partner is reported separately.
- Other publishers do not see the group.
- Your public programme terms stay unchanged.
Worst case stays: 0 sales = 0 cost.
In addition — not instead
"Will this take revenue away from my other channels?"
Practically ruled out — for structural reasons, not out of goodwill.
This partner works with its own media buyers and its own sources. There is no overlap with the publishers already running in your programme — and none with your own campaigns.
No search traffic
No conflict over bidding on your brand name. Your search campaigns and your agency's stay untouched.
No source overlap
Different media buyers, different placements, different inventory than your existing publishers.
Demand gets created
Nobody in a feed is actively searching for you. What converts here would likely not have existed otherwise.
Don't take our word for it. Measure it.
Does your shop earn more with this channel than without it?
The partner runs in its own commission group and is therefore reported separately. After four weeks, compare total revenue, orders and cost. If the channel does not carry its weight, it gets switched off — no notice period, no upfront cost.
Volume
What we won't promise upfront
A fixed sales figure before launch would be guesswork. Volume depends on two things: how the test phase performs and how strongly the publishers pick up your assortment. If the first numbers look good, the channel scales clearly.
What determines the volume
- Test phase performance — click rate, conversion, basket size.
- How interested the publishers are in your assortment.
- How well your products explain themselves in a feed.
What you risk in the process
Upfront: €0
- No media budget from you
- No setup fee
- No minimum term
- No changes to your existing programme
Setup time
- Day 0–2
You approve tracking and feed access. The Selecdoo pixel is placed in your shop — by Selecdoo or by your team. Selecdoo also sets up the separate, non-public commission group.
- Day 2–4
The pixel collects the first buyer signals, the partner builds creatives, landing paths and lookalike audiences. Everything is checked against your selecdoo restrictions before launch.
- Week 1
Test phase starts: small volume, clean measurement, clearly separated from every other channel.
Timeline to results
- Week 1–2
First confirmed sales. The partner identifies which creatives and publishers carry.
- Week 3–4
Test phase review: the standard commission measured against your contribution margin.
- From week 4
If the numbers hold, it scales — budget and reach come from the partner, not from you.
Compliance
Your rules apply — without exception
The partner sticks strictly to your selecdoo restrictions. Only clean, compliant sites are used — the same requirements that apply to every other publisher in your programme.
What that means in practice
- Only clean, compliant placements — no grey-area sites.
- Your restrictions from the selecdoo programme are binding, not optional.
- Creatives and landing paths are reviewed before go-live.
- Breaches lead to the partner being switched off immediately — as with any other publisher.
Transparency — this is what runs
One exclusive partner runs native and social placements for you using lookalike targeting — primarily Facebook, Reddit, Quora, in-feed and banners. No search traffic. All media costs are borne by the partner. You pay only the normal commission per confirmed sale out of a separate, non-public commission group. The Selecdoo pixel provides measurement and the lookalike basis. Post-view is never used — Selecdoo rules it out on the technical level.
You can start this small
You don't have to restructure anything or hand anything over. A four-week test is enough.
- 1Place the pixel: Selecdoo does it, or your team places it itself — provided by Selecdoo.
- 2Selecdoo sets up the separate, non-public commission group at the normal commission and activates the partner.
- 3Let it run for four weeks — on partner budget, at no cost to you.
- 4Compare the numbers. Scale or switch off — with no notice period.
FAQ
More commission-based channels
Same logic, different reach
Bing Product Ads
Extra sales through the Microsoft search network.
Shopping visibility
Premium placements on comparison platforms, paid per sale.
Editorial reach
New customers through magazines and newsletters.
Fixed-price packages
Reliable visibility at a fixed price.
CSS Partner
Extra shopping revenue via Google Shopping through CSS.
Growth Engine
Search, shopping and social bundled — on publisher budget.
All engines at a glance
The overview page with every channel, its billing and a comparison.
Test it for four weeks — on partner budget?
We place the pixel (or you do) and set up the separate commission group. The partner takes care of the rest.