Selecdoo Shopify app · Affiliate marketing
An affiliate programme for your Shopify store: set up in minutes, €0 a month
Affiliate marketing made simple with the Selecdoo Shopify app: feed and tracking at no extra cost, an existing publisher portfolio and a team that runs affiliate marketing every day. Publishers promote the shop's deals and products, and payment happens only on a sale.
For D2C Shopify stores in DACH, the UK, Canada and the US. Starter: €0 a month (about £0), plus a €500 deposit billed in EUR and offset in full against commissions. You create a selecdoo account before installing the app.
The problem
Growing costs money. Money comes from growth.
The classic dilemma of every D2C store: without ad budget no buyers come, with ad budget the click price eats the margin. Somebody has to pay upfront. With affiliate marketing through Selecdoo that is neither the shop nor its cash.
Revenue is missing
The targets are set, the orders stay away. Every month without extra sales costs margin, warehouse space and room to grow.
Ad spend is too high
Meta and Google charge more per click every year. The budget is gone before the first sale is confirmed. Whoever pauses disappears instantly.
More sales, but not at any price
More revenue only helps if the margin survives. Fixed costs, agency retainers and test budgets quickly turn growth into a loss.
App or network? The difference
An affiliate app is software for Shopify: it manages links, commissions and payouts but brings no publishers. A network such as selecdoo also connects your shop with curated publishers who look for offers. The two do not exclude each other: the selecdoo app is the way into the network.
| Criterion | Shopify affiliate app (software) | selecdoo (app and network) |
|---|---|---|
| What you get | A tool for links, commissions and billing | App, tracking, publisher payouts and a network |
| Publishers | You bring them yourself or look for them one by one | Your shop is visible to curated publishers from day 1 |
| Commission | You set it yourself | You set it yourself, 30% network fee on commissions actually paid |
| Cost | Depends on the provider | Starter: €0 a month (about £0), €500 deposit billed in EUR and offset against commissions |
General comparison of the models without naming individual providers.
Software is enough if you already have partners you want to include. If you need new publishers, you need a network. The routes are compared in detail on the page about building it yourself, software or a network.
What is included
Everything for affiliate marketing, without add-on costs
Affiliate-ready feed at no extra cost
The selecdoo app generates the product feed straight from Shopify in the right format for affiliate marketing. No additional fee.
Affiliate tracking included
Clicks, sales and commissions are attributed cleanly. Only what actually sold gets paid.
An existing publisher portfolio
No building from zero. The shop becomes visible straight away to publishers who already promote deals and products.
iOS and Android app for publishers
Publishers discover deals and products on their phone and promote them from there. That widens the reach of every offer.
Support from an experienced affiliate team
Questions about commission, deals or publishers are answered by a team that runs affiliate marketing every day, not ticket roulette.
No monthly fixed costs
Billing is commission-based: the 30% network fee only applies to commissions generated. Starter has a €500 deposit that is offset against commissions.
How it works
How do I set up an affiliate programme in Shopify?
You create a selecdoo account, install the selecdoo app from the Shopify App Store, set up tracking, set your commission and create deals for publishers. The app does not need Shopify Plus; any Shopify store can use it. Setup takes only a few steps.
- 1
Create a selecdoo account and install the app
First create a selecdoo account. Then install the selecdoo app from the Shopify App Store. It connects your shop to the platform.
- 2
Set up tracking
On Starter, tracking runs with a pixel or through the Shopify app. It attributes orders to the publisher by the last-click principle or by voucher code.
- 3
Set your commission
You set the commission yourself. It is calculated on the net basket, without shipping and without tax.
- 4
Create deals and products
You present deals and products that publishers can promote. Your shop is visible to curated publishers from day 1.
Why not paid ads alone?
Paid ads vs. Selecdoo affiliate marketing
| Criterion | Paid Ads | Selecdoo |
|---|---|---|
| Cost at start | Budget flows before the first sale | €0 fixed costs |
| You pay for | Clicks and impressions | Confirmed sales only |
| Risk | Sits entirely with the shop | Commission only on success |
| If paused | Visibility gone, immediately | Publishers stay active |
| Scaling | More revenue = more ad spend | More revenue = more commission, never more upfront spend |
Tracking in your Shopify store
Tracking attributes an order to the publisher who triggered it. On Starter this runs with a pixel or through the Shopify app, by the last-click principle or through a voucher code. The last publisher contact before the purchase earns the commission.
Orders are confirmed automatically after 30 days. On Starter you enter cancellations and returns yourself before the period runs out. From Growth, API and server-to-server tracking detects cancellations automatically. What this means for data protection is explained in the guide to cookieless affiliate tracking.
What does the Shopify affiliate programme cost?
On Starter you pay a €0 monthly fee (about £0) and no setup. There is a €500 deposit, billed in EUR, which is offset in full against your commissions. On top comes a 30% network fee on publisher commissions actually paid. You can cancel with four weeks' notice to the end of a quarter.
An example: with a €100 net basket and 10% commission, the publisher earns €10 and the network fee is €3. The sale costs you €13, billed in EUR. All plans and the cost table are on the pricing page. Details of the entry plan are on the page about the affiliate programme with no fixed costs.
If you want to see the whole path from planning to a running programme, read the guide to starting an affiliate programme.
Mobile reach
The deals land straight on publishers' phones
Publishers discover deals and products in the Selecdoo app for iOS and Android and promote them on the go. The faster an offer becomes visible, the sooner sales arrive.
Who the app is built for
D2C Shopify stores with a revenue goal and a tight ad budget
The Selecdoo Shopify app is built for direct-to-consumer brands on Shopify that need additional revenue without raising ad spend. Available for stores in these markets:
- DACH (Germany, Austria, Switzerland)
- United Kingdom
- Canada
- United States
Frequently asked questions about the Selecdoo Shopify app
More revenue. Without ad spend.
Sign up with no monthly fee, install the Shopify app, present deals. From then on publishers promote, and payment only happens on a sale.