Affiliate programme with no fixed costs: €0 a month, commission only on sales
selecdoo is now opening to UK brands, and only earns when you earn.
Plus a €500 deposit (billed in EUR), offset in full against your commissions. selecdoo earns through the Network Fee on commissions actually generated.
Book a discovery callThe Problem
You have an online shop. You've heard affiliate marketing works. But you don't want to commit before knowing if it's worth it.
The Advantage
Result
Likelihood
Speed
Effort
What you get immediately
Plus a €500 deposit (billed in EUR), offset in full against your commissions. selecdoo earns through the Network Fee on commissions actually generated.
No commission, no network fee. The €500 deposit is not a fee: it is offset against commissions.
Start with no monthly feeWhat's intentionally missing
What does an affiliate programme with no fixed costs mean?
No fixed costs means no monthly fee and no setup fee. On selecdoo Starter you pay €0 a month (about £0). There is a €500 deposit, billed in EUR, which is offset in full against your commissions, and a 30% network fee on publisher commissions actually paid. With no sale, there is no network fee.
The deposit is not a fee. It is a prepayment that is offset against the commissions arising in your programme. Starting is therefore possible with no monthly fee, but not without a prepayment. We say this plainly here so that you do not first learn it in onboarding.
The difference to models with a monthly fee: you do not pay a fixed monthly amount before a publisher has sold for you even once. The network fee only arises when a commission is actually paid. How the plans compare is on the page about Starter, Growth and Scale pricing.
What you really pay
The following table shows every cost item on Starter. There is nothing more.
| Item | Starter |
|---|---|
| Monthly fee | €0 a month (about £0) |
| Setup | €0 (about £0) |
| Deposit | €500, billed in EUR, offset in full against commissions |
| Network fee | 30% on publisher commissions actually paid |
| Commission | You set it yourself, calculated on the net basket without shipping and without tax |
| Cancellation | Four weeks' notice to the end of a quarter |
A worked example: your net basket is €100 and you offer 10% commission. The publisher earns €10 and the network fee is €3. This sale costs you €13, billed in EUR. The commission calculator helps you find the right commission.
Tracking on Starter: pixel, last click, voucher code
On Starter you record sales with a pixel or the Shopify app. Attribution follows the last-click principle: the last publisher contact before the purchase counts. Alternatively, a voucher code attributes the order to the publisher who owns the code.
To be honest, this tracking has a limit: it does not detect cancellations automatically. Orders are confirmed automatically after 30 days. Until then you enter cancellations and returns yourself in the backend. If you forget, you pay commission on an order that did not stand. From Growth this is automated with API and server-to-server tracking.
How the methods rank technically and under data protection law is explained in the guide to cookieless affiliate tracking. If you later want to automate tracking, the services are in the Growth plan.
Adding the tracking code: pixel or Shopify app
The pixel is a code snippet that you add to your shop system. The step-by-step guide differs by system, because each system has a different place for additional code. You add the code yourself, which is how Starter is designed.
If you use Shopify, you can install the selecdoo app from the Shopify App Store instead of the pixel. How that works is described on the page about an affiliate programme for your Shopify store. As soon as tracking is in place, your programme is live.
Which publishers see your shop?
Your shop is visible to curated publishers in the network from day 1: influencers, creators, bloggers and vetted voucher and cashback sites. Active publisher outreach by selecdoo is only part of Growth. Shops do not receive publishers' contact details; selecdoo publisher support handles the communication.
On Starter you are automatically visible in the network without booking anything. You can buy additional visibility with add-ons, on Starter too. What attracts publishers and how to make your programme more attractive is covered in the guide to recruiting affiliates for your programme. We quote no reach figures for the UK.
Term and cancellation
You can cancel with four weeks' notice to the end of a quarter. This period applies to all plans, including Starter. For questions about how the deposit is settled on cancellation, it is best to ask in a discovery call before you start.
Who is behind selecdoo?
selecdoo is a platform run by selecdoo AG, based in Basel, and has been running since 2018. Average ROAS is above 5x (as of November 2026). You can read more about the company on the page About selecdoo, and background and guides in the section on affiliate marketing insights.
If you want to see the whole path before you start, read the guide to starting an affiliate programme.