Selecdoo Story Engine · Reach and new customers
New buyers through editorial reach.
Your brand at the right moment.
Editorial content, newsletter campaigns and themed pages on our partner network's reach platforms. Your products appear where people look for inspiration — not only once they are already comparing prices.
First things first
The promise in three sentences
Your brand reaches a purchase-ready audience that does not know your shop yet — through content rather than price comparison.
The partner network provides the reach. You provide brand, offer and approval — and you know what each activity costs before it runs.
Every piece of content goes to you for approval before publication. Your product selection, your claims, your price presentation.
Three building blocks
Where your brand becomes visible
The three building blocks can be used individually or combined. Which one fits depends on whether you want to build reach continuously or work a specific occasion.
Editorial content
Articles and curated guidesYour products are embedded in editorial content on our network's magazine platforms — trend features, inspiration articles, gift guides, seasonal topics. Linked as directly shoppable rather than placed alongside as a banner.
Worth it when your products need explaining or staging to spark interest — and when you want to build brand awareness beyond pure price comparison.
Newsletter and email campaigns
To the network's subscribersPersonalised email campaigns to the reach platforms' subscribers, tailored together to your brand and your offers. You define content and offer, the network brings the recipient base.
Ideal for launching new collections and for special promotions with a clear time window — wherever you need attention on a specific date.
Themed and event pages
For the high-revenue weeksDedicated landing pages for peak occasions — Black Friday, Christmas, sale periods, seasonal topics. Your brand sits at the centre of the purchase decision instead of disappearing in the crowd.
Worth it for the weeks that generate a substantial share of your annual revenue — and where attention is most expensive.
Two billing models, kept clearly apart. Whatever arises from ongoing editorial traffic usually runs on your normal commission rate. Where reach is firmly committed — a send, a themed page — there is a planned placement at a price that is fixed in advance. You are told which model applies before you commit to anything. Nothing else is promised to you here.
The balance
What you gain. What you don't take on.
What you gain
- Access to an audience that does not know your shop yet.
- Your brand in an editorial environment instead of a price list.
- A channel for launches and peak weeks that can be scheduled reliably.
- The customer lands in YOUR shop, the customer data stays with you.
What you don't take on
No surprises on the invoice
- No editorial work and no design on your side
- No media planning and no buying of inventory
- No mailing list of your own required
- No cost without prior agreement — the price is fixed before booking
- No ongoing commitment, every activity is decided individually
Honestly
This channel rarely wins the last click
Someone reading an article often does not buy in the same minute. They remember the brand, search for it later — and the sale is then attributed to another channel. If you measure this channel by last click alone, it will look worse than it is.
We say this upfront, not afterwards. These building blocks work on reach, brand awareness and new customers. That is why the assessment belongs on a broader basis.
What you should judge it by
- Total revenue in the campaign period versus a comparable period before.
- Share of new customers — how many orders come from customers with no purchase history?
- Branded search volume: are more people actively searching for your name?
- Assisted conversions, as far as your tracking reports them.
- Reach and clicks from the reporting — the base figures of the activity.
And if that is too soft for you:
Then start with the purely commission-based channels.
Google Shopping via CSS, Bing or the Growth Engine bill strictly per sale. Editorial reach complements those channels — it does not replace them. Measuring both in parallel shows fastest what carries for your shop.
Result from practice
Six months, three new markets
A retailer in the sports and outdoor segment used editorial reach and newsletter campaigns over six months.
Anonymised individual case from the partner network. Not a guaranteed result — your numbers depend on assortment, brand and competition in your category.
Process
How it works
Four steps from alignment to reporting. Production and reach sit with the partner network, approval sits with you.
- Step 1
Align brand and offer
Together you define which products, which message and which occasion take centre stage. Your requirements on presentation and claims apply.
- Step 2
The placement gets produced
Editorial work and design are handled by the network's platforms. You receive the content for approval before publication.
- Step 3
Publication
The content goes live or the campaign is sent — with tracking that attributes every click to your shop.
- Step 4
Reporting and review
You receive reach, clicks, sales and — as far as measurable — the share of new customers. Then you decide what gets repeated.
Transparency — this is what runs
Your brand and your products appear in editorial content, newsletter campaigns and themed pages on our partner network’s reach platforms. Commercial content is labelled there. Every piece of content goes to you for approval before publication. An additional tracking pixel is placed in your shop for attribution. Commissions only arise from a real click plus a confirmed sale — post-view is never used, Selecdoo rules it out on the technical level.
FAQ
Which occasion is coming up next for you?
Collection launch, start of season or peak weeks: we look at which building block fits — and what it costs, before you commit.
More commission-based channels
Billed strictly per sale
CSS Partner
Extra shopping revenue via Google Shopping through CSS.
Bing Product Ads
Product ads and search ads in the Microsoft network.
Shopping visibility
Premium placements on the network's comparison platforms.
Growth Engine
Search, shopping and social bundled — on publisher budget.
All engines at a glance
The overview page with every channel, its billing and a comparison.