Webgains alternative: selecdoo compared factually

What does Webgains publish about advertiser costs compared with selecdoo Starter?

According to the Webgains advertiser FAQ, other networks typically charge a monthly fee plus an override, while Webgains has "only a single charge", a monthly minimum fee, and advertisers "only pay override when the override amount is higher than the monthly minimum". The FAQ also mentions "modest set up fees". No amounts are given, so the table says "not publicly stated" for them.

The term information for Webgains comes from its General Terms of Service for Advertisers, published on its documents site: the version valid for contracts starting on or after 1 August 2026 and the version of March 2024 for earlier contracts. A different initial term can be set in the commission schedule, so your own contract may differ. Ask Webgains for the terms that apply to you.

How do contract terms differ between Webgains and selecdoo?

The two models work differently. With Webgains the commitment is counted in months or half-years: under the 2026 terms a 12-month term and then at least 6 months' notice, under the March 2024 terms 6-month periods and at least 3 months' notice. With selecdoo the commitment runs to the end of the current quarter, and notice must be given 4 weeks before it.

Both providers can agree different terms in individual contracts, so treat the published terms as a starting point. For Webgains, the terms refer to a commission schedule where fees and a different initial term can be set. For selecdoo, the 4-week notice to quarter end applies to all plans.

The Webgains terms also list a joining fee as a possible fee type ("if any"), due on signature of the commission schedule. The amount is not published. On selecdoo Starter there is no setup fee, but a €500 deposit that is offset against commissions.

Who could use selecdoo as an alternative to Webgains?

Some brands want to know what to expect before they speak to anyone, and published terms help them. Others prefer an individual quote after a consultation. Both are legitimate ways to buy.

Webgains Ltd is based in Bristol, UK, according to its website, and is part of ad pepper media International N.V. selecdoo AG is based in Basel, Switzerland, focuses on DACH and is now opening to UK brands. Its publisher reach in the UK is still small. This page does not quote reach figures for either provider, because there is no publicly checkable information that compares them in the same way.

selecdoo invoices from Basel and bills in euros. Prices are shown with a sterling indication where useful, for example €0 (about £0) for the Starter monthly fee. To work out what a commission of 10% or 20% costs at selecdoo, including the 30% network fee, use the commission calculator.

Which criteria does this page compare?

The rule is simple: only information an advertiser can read on public pages before signing up is used. That covers the monthly fee, a possible setup fee, what the network's fee is calculated on, any prepayment, the contract term, whether you set up the programme yourself and where the provider is based.

Reach, publisher quality, support and technology are not compared. There is no information on public pages that can be checked in the same way for every provider, and selecdoo does not quote reach figures of its own on this page. If those points matter to you, ask each provider directly.

"Not stated on the website or in the terms" in a table only means the value could not be found on the pages and documents listed below. It does not mean the value does not exist. Nothing is estimated, and figures from forums, review sites or older price lists are not used.

Where does selecdoo have limits?

The €500 deposit on Starter is not a fee, because it is offset in full against your commissions. You still have to pay it in advance. If you want to start with no prepayment at all, selecdoo Starter does not offer that.

On Starter, the network fee is 30% of the commission you pay to publishers, so it rises with the commission. On a net basket of 100 with 6% commission it is 1.80, with 20% commission it is 6. A fee charged on the basket value behaves differently from a fee charged on the commission when commissions are high.

You can cancel with 4 weeks' notice to the end of a quarter, which means a commitment until the end of the current quarter. selecdoo also focuses on DACH. The UK market is only now opening to brands, and publisher reach there is still small. Prices are in euros and billed in EUR.

How do you get started on selecdoo Starter?

The guide to starting an affiliate programme walks through every step. Prices for all plans are on the pricing page and the technology is explained in cookieless affiliate tracking. For a general overview of building your own, buying software or using a network, see the affiliate programme comparison. If you have questions first, you can book a discovery call.

Sources and date of the information

All information about other providers comes from each provider's own website and was retrieved on 4 November 2026. Prices and terms may change, so check them with the provider before you decide. selecdoo is an independent provider and has no connection with the companies named. Brand names are used for identification only and belong to their owners.

Webgains: webgains.com/advertisers (FAQ on costs, set up fees), webgains.com/public/en (company address and group), and the General Terms of Service for Advertisers (March 2024) (fee types, joining fee, initial term, renewal and notice) and the General Terms of Service for Advertisers valid from 1 August 2026. Retrieved on 4 November 2026.

Frequently asked questions about the Webgains alternative