You created a deal. Great product. Strong discount. Everything's set. And then you wait for publishers to find it.
This is the biggest misconception in affiliate marketing: The assumption that publishers actively search for new deals. Reality is different. Publishers manage dozens of partner programs. They don't log in daily to check whether Shop XY has a new deal. Your offer drowns in the noise — no matter how good it is.
Why most affiliate deals fail
It's rarely about the product or the discount. It's about distribution. In a classic affiliate setup, the advertiser creates a deal and hopes publishers discover it in the feed. But affiliate feeds work chronologically: Your deal slides to page three after two hours. After a day, it's invisible. After a week, it practically doesn't exist anymore.
This isn't a theoretical problem. According to internal selecdoo data, 73 percent of all deals are never seen by more than five publishers. Not because the deals are bad — but because the attention span in the feed approaches zero.
How a push notification solves the attention problem
Imagine your deal landing directly on every active publisher's phone. Not as an email that disappears in spam. Not as a post that gets lost in the feed. But as a push notification that instantly appears on the lock screen.
That's exactly what happens with a push placement through the selecdoo publisher app. A one-time push notification to all active publishers in the network. At the time you choose. Your deal, your product, your timing.
The mechanics are simple: Publishers have the selecdoo app on their phones. They use it daily to find deals, check commissions, discover new shops. When your push notification arrives, it's not one of a hundred emails. It's the one message that jumps straight to their display.
What a push notification costs — and what it delivers
For €69, you get guaranteed visibility across the entire active publisher base. That's less than a single click for many Google Ads keywords in e-commerce. But the difference is: These publishers decide immediately whether to promote your deal. And when they do, you only pay the agreed commission — no extra CPC, no extra CPM.
The conversion logic is clear: Push notifications have an open rate of over 90 percent — far more than any email campaign. And because the message arrives exactly when the publisher has their phone in hand, the reaction time is minimal. Publishers who like your deal share it with their community within minutes.
When a push notification is especially effective
Especially effective for time-critical promotions: flash sales, seasonal events like Black Friday or Christmas, product launches, or limited offers. Exactly the moments where speed determines revenue.
But even outside seasonal peaks, push notifications make sense. For example, when you're launching a new product and want to immediately alert publishers. Or when your affiliate program just started and you need that first wave of publisher activity.
A calculation that pays off: If just three publishers respond to your push and each generates 10 sales over the next 7 days, at an AOV of €80, that's €2,400 in additional revenue. For a €69 investment. That's an ROI no paid ads channel can deliver.
The question isn't whether €69 is a lot or a little. The question is: How much revenue are you losing because your publishers don't even know you have a deal running?