You have publishers in the network. Some are active, many are not. The inactive ones aren't gone — they've forgotten you. They've promoted other shops, found other deals, and your program has faded into the background.
That's not malice. That's attention economics. Publishers work with 10, 20, sometimes 50 partner programs. If you don't regularly appear in their field of vision, you don't exist.
The sleeping publisher problem
Every affiliate program has them: publishers who signed up once, generated a few sales, and then went quiet. They didn't cancel. They simply stopped promoting. The reason is almost always the same: They weren't regularly supplied with new offers.
Studies in affiliate marketing show: 60 to 70 percent of all registered publishers in a network are inactive at any given time. That means: The majority of your potential partners are sitting idle — not because they don't like your product, but because they've simply forgotten you exist.
How the newsletter reactivates these publishers
The newsletter placement at selecdoo solves this problem with a guarantee. Your shop is featured in the next selecdoo newsletter — including a deal created by the selecdoo editorial team.
The newsletter goes to the entire publisher list. Not a segment. Everyone. That's active publishers, sleeping publishers, new publishers who haven't chosen a shop yet. Every single one gets your deal directly in their inbox.
The psychological effect is powerful: A deal that comes via newsletter is perceived as curated and recommended. It's not just an entry in a list. It's a recommendation from the network itself. This increases click rates and publisher willingness to test the deal.
What the newsletter placement includes — and what it costs
For €289, you get a guaranteed placement including professional deal creation. You don't need to write text. You don't need to create images. You deliver the product and key data — price, discount, duration, target audience — the selecdoo editorial team does the rest.
This saves not only time but also ensures quality. The editorial team knows which headlines work with publishers, which offers generate clicks, and how a deal must be formulated for publishers to want to share it immediately.
In comparison: A Facebook newsletter boost to a comparable target group would cost at least €500 to €800 — and reaches end customers, not multipliers. €289 for access to the entire publisher list is a fraction of that.
The biggest pain point for many shops isn't the lack of publishers. It's the lack of active publishers. The newsletter placement reactivates exactly these partners. It reminds sleeping publishers that your shop exists and gives new publishers a reason to check out your program.
A deal in the newsletter isn't an experiment. It's guaranteed visibility across the entire publisher base. For the price of a medium Google Ads daily budget.